SEO Audits
Monthly SEO Campaigns
National & Local SEO Consulting
It all starts with keyword research:
Keyword research is how we identify what keywords are relevant to national companies as well as Charlotte SEO clients. We identify keywords that will be targeted with specific website pages. Good keyword research and selection is the foundation of any successful SEO campaign. A balance of low – high competition keywords should be selected in order to gain shorter term wins from lower competition keywords, while making slow and steady long term progress with top competition main keywords.
With keyword research, it’s also important to understand that search engine results are highly personalized to the individual today. When evaluating keyword position for any SEO campaign, users will see differences in rankings based on their location, past search history, website visits, and more. Keyword rankings are specific to each user, which makes rankings more of a generic metric. As the SEO campaign progresses, we look at organic conversion data to find the most efficient conversions and prioritize them with our optimization efforts.
- INITIAL KEYWORD RESEARCH 100%
- IDENTIFICATION OF EASY WIN KEYWORDS 100%
- LONG TERM KEYWORD TARGET STRATEGY 100%
Research & Campaign Setup
- Keyword Research
- Competitive Analysis
- On Site SEO Analysis
- Online Review Strategy
- Google Analytics Setup
- Goal Tracking Setup
On Site Optimization
- Meta Tags
- Headings Optimization
- Image Optimization
- Edit Website Copy
- Adding New Copy
- Internal Linking
- Landing Page Creation
- Information Architecture
Off Site Optimization
- Business Directory Listings
- Industry Directory Listings
- Mini Blogs
- Business Profiles
- Social Porfiles
- Competitor Link Analysis
- Geo-Targeted Blogs
- Relevant Blog Comments
- Niche Forums
- Brand Mentions
- Associations
- Microsite Creation
- Sponsorships
Content Marketing
- Online PR
- Video Marketing
- Guest Blogging
- Content Creation
- Blogger Outreach
- Link Bait
- Monthly Blog Posts
Local SEO
- Create Local Listings
- Local Listing Optimization
- Category Optimization
- Address Citations
- Online Review Strategy
Conversion Optimization
- Edit Website Copy
- Insert Call to Actions
- Conversion Forms
- Page Layout Optimization
Analytics & Reporting
- Monthly Reporting
- Keyword Rankings
- Traffic Reporting
- Goal Reporting
- Email Support
- Phone Support
An SEO Agency With a Content Strategy
Content is King for SEO
Ever heard that content is king? In the SEO industry, this phrase has been repeated time and time again for years. This is because content is absolutely essential to have any success with SEO at all. Basic website content with targeted keyword optimization and LSI taken in to consideration is very important, as well as extended and more rhobust content pieces that drive traffic and links to a website. At Kaizen Inbound, we do a complete audit of your website’s content down to the page level. By going in to this level of detail with our content audit, we are able to find pages with little or sometimes basically no content. We then bring these pages up to an acceptable level in terms of content length and quality.
Duplicate Content & SEO
Duplicate content is also audited at this stage to identify any duplicate content issues that may be detrimental to search engine rankings. Search engines can detect if multiple pages on the website have the same content and can even lower search engine rankings when this is detected. Because of this, any pages that have the same content are either combined to create 1 unique page of content or additional content is created to make both pages unique.
Advanced Content Marketing
After taking care of basic website content issues, more advanced and in depth content can be created. This content is used to create interesting or informational pieces that people are interested in, share on social media, and even link to. This helps gain new links and website traffic, which increases the amount of people who find a client’s website organically through search engine results.
Did you notice how much content we used in this section? 😉
SEO Service Are Nothing Without Conversions
Conversion & goal tracking:
Tracking website conversions properly gives the information necessary to make data driven decisions. Looking at conversion data gives the ability to prioritize the highest converting traffic and optimize website pages accordingly. Conversions are tracked and compared month to month and year over year to show trends in conversions specifically from organic traffic. Without conversion tracking and defining website goals, there’s no way to measure the success of the SEO campaign. This is the reason that website conversions are audited and set up correctly if not already in place from the beginning of the SEO campaign as part of our standard on-boarding process.
Conversion rate optimization (CRO):
As more traffic is gained from from the SEO campaign, this traffic is continuously analyzed for conversions. Implementation of new call to actions, conversion elements, buttons, website forms, and more are suggested and implemented on client websites. Page conversion rates can be compared before and after website changes to establish high converting additions that can be made to web pages. Increasing the conversion rate of the website traffic allows more revenue to be generated per visit, generating the maximum value from the website traffic.