We do extensive keyword research to find out what prospective customers search for to find the products or services that your business offers. Ongoing reporting communicates current visibility in search engines and tracks the progress of important key prhases.
Search Engine Traffic
Through the use of Google Analytics, Kaizen Inbound tracks traffic from various search engines like Google and Bing and reports on traffic trends and increases throughout the life of the campaign.
Conversion tracking for website goals such as form submissions, downloads, sales, phone calls, and more are set up based on individual client needs. We understand the importance of monthly conversion reporting & focus on the metrics that matter most for your business.
Our Inbound Marketing Agency Services
Working as a leading inbound marketing firm, Charlotte businesses as well as companies across the country benefit from Kaizen Inbound’s digital marketing services. Businesses range from local services providers such as attorneys, doctors, electricians, and chiropractors, to enterprise companies such as software, ecommerce, or national chains.
The Kaizen Approach to Internet Marketing
At Kaizen Inbound, we believe in an integrated marketing approach, working across the marketing channels that work best for individual clients.
This allows us to maximize ROI for our customers by shifting focus and budget towards the most optimal channels for any given client at any given time.
Measuring results is an integral part of this approach. We are constantly measuring both negative and positive results to optimize our marketing campaigns for our clients.
Search Engine Optimization Services
Our SEO services provide proper on-site optimization of client websites in order to code websites correctly for search engine friendly best practices. Client websites are optimized for target key phrases as well, based off of our extensive keyword research and SEO mapping process that ties individual keywords to specific website pages. Ongoing promotion of client websites continues to increase search engine visibility after initial on-site optimization is complete.
Pay-Per-Click (PPC) Advertising
PPC advertising allows companies to use relevant ads to show up above and below search results for highly targeted keywords that are relevant to their business. Daily budgeting and keyword level PPC bidding allows companies to spend their exact target budget monthly and show up for the most important keywords. Conversion tracking allows businesses to learn what keywords convert to leads or sales the best and prioritize budget accordingly.
Social Media Marketing
Social media marketing via popular platforms such as Facebook, Instagram, LinkedIn and more, has become a great channel for businesses to reach highly targeted audiences and demographics. Combining social media marketing efforts with content marketing allows businesses to promote highly targeted content to a specific audience in order to build awarenedd, drive engagement, and generate leads.
Are you answering the questins your customers are asking and providing information about the topics they want to know about? Kaizen Inbound takes a targeted approach to research topics that people are looking for and create content to fill the needs of target audienes. Content marketing can also be combined with SEO and social media efforts to provide the additional promotion that takes content marketing to the next level.
Creating a targeted and segmented approach to email is imperative to the success of any email marketing campaign. Nurture leads and turn prospects in to customers by creating a proper email funnel that maximizes the valie of an email list. Is your business just sending out a standard newsletter and ready to super-charge your email marketing? Maybe you’re not doing much email marketing at all and just want to get started with the basics. Regardless of the individual email needs of a company, Kaizen Inbound helps businesses get the most our of their email marketing.